Ask the Experts: How Hybrid Solutions Impact the Future of WAN, SDN and NFV

Welcome to Ask the Experts, brought to you by CloudServicesUniversity.com. In this video, Intelisys’ SVP Cloud Transformation Andrew Pryfogle discusses how hybrid cloud solutions are impacting the future of WAN, SDN and NFV with Masergy’s Ray Watson. Find out more about global cloud networking platforms from Ray and the Masergy team here: https://cloudservicesuniversity.com/supplier-directory/masergy/

Andrew: Okay. Here we go for another Ask the Experts session here in the studios in Petaluma, the gateway to the Northern California Wine Country. Yep. You know it. I get paid every time I say that by the Chamber of Commerce. Ray Watson, Vice President of Global Technology with Masergy. Welcome back again, man.
Ray: It’s good to be here.
Andrew: All right. I always love how you take really complex technologies and boil them down into simple to understand terms for our Sales Partner community. Thank you for doing that. I got another one for you. I want to stay at a high level here for moment and get your perspective on where is WAN, the wide area network, where is it going next. And then I want to really dig into Masergy’s strategy around SDN, software-defined networking, and NFV, network function virtualization. What is Masergy’s strategy around that and why should that matter to our partner community?
Ray: Okay. With regards to the wide area network is going in the future, it’s no surprise to the Intelisys partner community that it’s all going to be about hybrid, hybrid, hybrid. The idea and concept that there would be private and/or public networks is completely going to be gone. So if you can’t address both status posts, both the meshing, even quality of service, and have some component that uses the public Internet, which is the capital I, Internet, as well as a private WAN, that’s going to be a huge part of everything that goes forward.
The other big characteristic, which is somewhat inter-related with the fact that we’re moving to hybrid cloud solutions all over the world is the security concerns. Security used to be something that maybe kept the CIOs up at night occasionally when they looked at wide area networks, etc., but now it’s actually costing people their jobs. In a post-Sony, post-Ashley Madison world, you really can’t build out networks today without taking a very, very serious look at how do you leverage the public Internet for hybrid offerings, including connectivity to Amazon Web Services and Google and those hybrid cloud providers, but do it in a way that keeps your company’s data secure. That’s really the classic engineering balance.
The other big piece about what’s going on in the future for wide area networks is about scalability. Scalability, to put it in really, really simple terms, means the ability to go from something really, really little to something really, really big without making any functional structural changes. So that’s whenever people talk about scalability, what they’re really talking about is, can I go from an ant to a semi-truck without making structural changes to the architecture itself. And that’s the type of scalability that a lot of networks are actually seeking for.
Where are we with that, Andrew? Where are we in that process? We’ve been in 15 years pioneering the concept that customers could control their bandwidth themselves. They could turn it up, turn it down; layer 2, layer 3 on the same access circuit; all about built into the portal or on an application on their phone. What has happened most recently with the SDN/NFV revolution is that now the customers don’t even have to do that themselves at all. It can be completely automated, so that network conditions can actually institute network changes. And they could be even things that aren’t necessarily IT related. Like it could be how many cars are in the parking lot to determine how much bandwidth is at a given location.
We’ve been leading that customer-controlled side for about 15 years in the global space. What the biggest promise now is that today we actually are shipping products in the network function virtualization space where a customer does not have a physical router, does not have a physical firewall. It’s completely virtualized in their premise, and it’s available on demand. So if you need to suddenly bring a firewall up in Des Moines, Iowa, you go into a webpage and you click, click, click, and boom–it’s as if the box is literally there.
We think the promise for all of this is–and what our early studies have shown–is this is not necessarily about cost savings. A lot of competitors in the marketplace are focused exclusively on, “How much money will we save?” And you absolutely will save some money. What we believe is much more compelling is how quickly customers can react to their environment and make changes on the fly.
Andrew: Fascinating. Very, very cool, man. You guys have a compelling story there. We’re doing a ton of business with Masergy over the years. Big, big base of MPLS revenue obviously. But where this goes next. Would you agree that the network’s always been important, but with the explosion around cloud, the network has never been more important than it is today?
Ray: Absolutely.
Andrew: Yeah. Yeah. Very exciting future together. Hey, guys. That’s Ray Watson. Ray, thanks, man. Thanks for jumping in, buddy.
Ray: Thank you, guys. It’s my pleasure.
Andrew: All right. Ray Watson is the Vice President of Global Technology for Masergy, helping us break down what’s going on with SDN and NFV. Good stuff.
Make sure you check out the learning center from Masergy right here at the University. It has lots of great information, there are videos, and by the way, should throw in a real quick plug. They’ve got their entire Masergy Security Training now built into the University. Very, very cool stuff where you can get smarter about this next generation of security and how you can solve one of the most pressing problems for your customers.
Ray, you mentioned Ashley Madison. I have no idea what you’re talking about, no idea, none, no idea. All right. Let’s move on.
Ray: Very good.
Andrew: All right. Good selling.

Ken Mills

President

Ken Mills serves as President of Intelisys and is committed to driving growth for Intelisys and our partners. As a distinguished technology executive with over two decades of experience, Ken has previously held leadership roles at EPIC iO, Dell Technologies and Cisco, and served as a fellow with the U.S. Department of State. His strategic mindset has been an integral part of launching innovative products and solutions in the fields of AI, IoT, and 5G. Ken is driven by his curiosity and passion for groundbreaking technology and complex problems, and constantly explores new frontiers in the world of technology.

Monica Lutes

Manager, People & Culture, ScanSource, Inc. and Intelisys

As Manager, People & Culture, Monica has worked closely with Intelisys employees and leaders since 2018 and has worked with ScanSource companies since 2016. A Human Resources professional with 11 years of experience encompassing all areas of HR, especially employee relations, recruiting, compliance, and training, Monica approaches her role as Manager, People & Culture from a consultative perspective. Her goal is to provide advice and guidance to leaders so they can focus on growing the best teams for the business while also supporting employees’ goals.

Ansley Hoke

SVP Marketing, ScanSource, Inc. and Intelisys

Ansley Hoke is the Senior Vice President of Marketing at ScanSource, Inc., a role she has held since 2019, and extended her leadership to include Intelisys in 2023. She joined the company in 2001, serving in merchandising leadership roles for ScanSource POS and Barcode, including acting Vice President of Merchandising and then later VP of Merchandising for ScanSource Catalyst and overall VP of ScanSource Catalyst. She oversaw sales, supplier relations, and services. Known for her pivotal role in creating effective marketing strategies, Ansley has been integral in driving demand, enhancing partner programs, and significantly contributing to the company’s revenue growth and channel relationships.

Mike Baur

CEO of ScanSource, Inc. and Interim President of Intelisys

Mike Baur serves as Chairman and Chief Executive Officer at ScanSource. Mike has served as the Company’s President or CEO since its inception, as a director since December 1995, and as Chairman of the Board since February 2019. Mike has developed a deep institutional knowledge and perspective regarding ScanSource’s strengths, challenges and opportunities. He has more than 30 years of experience in the IT industry, having served in various leadership and senior management roles in the technology and distribution industries before joining ScanSource. Mike brings strong leadership, entrepreneurial, business building and development skills and experience to the Board.

Stephanie Bouras

Regional Vice President, Southeast

Driven by a partner-first philosophy and a passion for innovation, Bouras embodies a leadership style that’s both compassionate and data-driven. As the Regional Vice President, Southeast, at Intelisys, she’s leveraged her extensive marketing and sales experience to propel her team to new heights. A firm believer in aligning herself with her partners, she sees herself as a collaborator and an integral part of their business. This perspective has allowed her to forge deep connections and drive success. A Florida native, Stephanie’s attention to detail and unwavering commitment to her partners have been key factors in her success.

Michael Raspanti

Regional Vice President, Northeast

Michael joined Intelisys in June of 2020, as a long-time channel veteran. He is responsible for leading the Northeast Region, helping continue the tremendous momentum in one of our strongest markets while also recruiting new up and coming partners that will be the growth engine of our future success.

Kristy Thomas

Vice President, Partner Experience and Enablement

Thomas is responsible for Sales Partner enablement and education for all our technology segments, including CX, managed security, mobility, and connectivity. With over 20 years of executive background in telephony, UCaaS, CCaaS and Cloud services, Kristy enables her customers to think broader and deeper as she guides them through their decision journey. Some of the biggest deals in the channel have become a reality thanks to the expertise and humble excellence Kristy brings to her client’s projects.