Ask the Experts: Go on a Road Trip with SDN and NFV

Welcome to Ask the Experts, brought to you by CloudServicesUniversity.com. In this video, Intelisys’ SVP Cloud Transformation Andrew Pryfogle breaks down MPLS, SDN and NFV technologies with Masergy’s Vice President of Global Technology Ray Watson. Find out more about next generation networks from Ray and the Masergy team here: http://masergy.cloudservicesuniversity.com/

Andrew: All right. Time again for another Ask the Experts session. Sitting here with Ray Watson, who’s the Vice President of Global Technology for Masergy. One of the members of our esteemed faculty. Ray, welcome back to the studio, man.
Ray: It’s good to be here.
Andrew: All right. Very cool. Hey, we’re in the middle of this Advanced Data Networking certification track. When we start talking about the next generation of networks, we have to talk about a couple of technologies: SDN and NFV. I know you’re a very technical guy, so I want to challenge you to do something here. Give us the layman’s definition of SDN and NFV. Go.
Ray: I’d be glad to, Andrew. Of course, by now everybody probably knows that it really comes down to the segmentation of control plan and data plan. The way I would explain it to my grandmother, for example–which I think the layman’s terms, although my grandmother is actually pretty technical, I guess–the way I would explain it to her is, if you think in terms of something that we can all relate to.
 Imagine if you’re driving your vehicle on a long road trip, right. If the only way that you could ever know which way to turn at highway junctions and road signs, and even exits and entrances, was to look at the road signs right in front of you that had arrows pointing–that is sort of like traditional IP routing. Traditional IP routing is per hop. It’s always about your auto discovery of your neighbors and it makes decisions every single time it goes to a junction. If we were going to try to make that kind of road trip, Andrew, we wouldn’t do it for very long before we figured out that we need to stop at a truck stop and get a map, right.
That’s really what Multiprotocol Label Switching is. It’s about having pre-defined label switch paths for the different types of traffic. Making decisions based on things like disaster recovery and latency and things like that. Every packet basically has a pre-determined path across the board. By the way, you also get to keep your per hop, that routing, from the traditional IP as well. What SDN and NFV does–and the reason it’s so exciting for both enterprises and carriers as well–is you get to keep the per hop routing, you also get to keep the map you got at the truck stop, but now you get to have an iPhone that has real time GPS. Real time weather control. Even is aware of where there is police officers or accidents, etc. It can make real-time decisions intelligently from a central authority.
The way I would actually explain it to my grandmother, for example, is it’s really the difference between a whole bunch of cars in a traffic jam versus an air traffic control tower essentially telling everyone where to be and how to get there.
Andrew: Interesting. Very cool. SDN, Software Defined Networking. NFV, Networking Virtualization . . .
Ray: Network Function Virtualization.
Andrew: NFV, Network Function Virtualization. Thank you. Those basically give you the visibility way beyond what you can normally see out in front of the headlights of your car. You can anticipate way ahead of time where the network needs to go.
Ray: One hundred percent. The big part about SDN and NFV isn’t just about that centralized intelligence–although that is a huge part of it. It’s also about equipment interoperability. The idea that you can intermingle Cisco and Juniper with Check Point, and even your own equipment. You can actually go get a Linux server and drop it into your data center and have it function as a virtual switch or a virtual router. All of that is a big part of that promise. The most and the biggest change that’s really going to happen is how quickly networks and people can adapt in either the data center or in the wide area network. That adaptability is the really strong part of every use case of NFV and SDN.
Andrew: Got it. Very cool. Hey, great stuff. We got a lot more to dig into around these technologies to understand them more. That gives us a really cool analogy. Thank you. We all like road trips. There you go. Most of us do.
Ray: Make sure you bring gas money, okay.
Andrew: Yeah. There you go. There you go. Guys, that’s Ray Watson. Ray is the Vice President of Global Technology for Masergy and one of the members of the faculty here at the University. Do spend some time in the Masergy learning center. There’s great, great stuff there that can help you get smarter about how to close these big next generation deals. Guys, good selling.

Ken Mills

President

Ken Mills serves as President of Intelisys and is committed to driving growth for Intelisys and our partners. As a distinguished technology executive with over two decades of experience, Ken has previously held leadership roles at EPIC iO, Dell Technologies and Cisco, and served as a fellow with the U.S. Department of State. His strategic mindset has been an integral part of launching innovative products and solutions in the fields of AI, IoT, and 5G. Ken is driven by his curiosity and passion for groundbreaking technology and complex problems, and constantly explores new frontiers in the world of technology.

Monica Lutes

Manager, People & Culture, ScanSource, Inc. and Intelisys

As Manager, People & Culture, Monica has worked closely with Intelisys employees and leaders since 2018 and has worked with ScanSource companies since 2016. A Human Resources professional with 11 years of experience encompassing all areas of HR, especially employee relations, recruiting, compliance, and training, Monica approaches her role as Manager, People & Culture from a consultative perspective. Her goal is to provide advice and guidance to leaders so they can focus on growing the best teams for the business while also supporting employees’ goals.

Ansley Hoke

SVP Marketing, ScanSource, Inc. and Intelisys

Ansley Hoke is the Senior Vice President of Marketing at ScanSource, Inc., a role she has held since 2019, and extended her leadership to include Intelisys in 2023. She joined the company in 2001, serving in merchandising leadership roles for ScanSource POS and Barcode, including acting Vice President of Merchandising and then later VP of Merchandising for ScanSource Catalyst and overall VP of ScanSource Catalyst. She oversaw sales, supplier relations, and services. Known for her pivotal role in creating effective marketing strategies, Ansley has been integral in driving demand, enhancing partner programs, and significantly contributing to the company’s revenue growth and channel relationships.

Mike Baur

CEO of ScanSource, Inc. and Interim President of Intelisys

Mike Baur serves as Chairman and Chief Executive Officer at ScanSource. Mike has served as the Company’s President or CEO since its inception, as a director since December 1995, and as Chairman of the Board since February 2019. Mike has developed a deep institutional knowledge and perspective regarding ScanSource’s strengths, challenges and opportunities. He has more than 30 years of experience in the IT industry, having served in various leadership and senior management roles in the technology and distribution industries before joining ScanSource. Mike brings strong leadership, entrepreneurial, business building and development skills and experience to the Board.

Stephanie Bouras

Regional Vice President, Southeast

Driven by a partner-first philosophy and a passion for innovation, Bouras embodies a leadership style that’s both compassionate and data-driven. As the Regional Vice President, Southeast, at Intelisys, she’s leveraged her extensive marketing and sales experience to propel her team to new heights. A firm believer in aligning herself with her partners, she sees herself as a collaborator and an integral part of their business. This perspective has allowed her to forge deep connections and drive success. A Florida native, Stephanie’s attention to detail and unwavering commitment to her partners have been key factors in her success.

Michael Raspanti

Regional Vice President, Northeast

Michael joined Intelisys in June of 2020, as a long-time channel veteran. He is responsible for leading the Northeast Region, helping continue the tremendous momentum in one of our strongest markets while also recruiting new up and coming partners that will be the growth engine of our future success.

Kristy Thomas

Vice President, Partner Experience and Enablement

Thomas is responsible for Sales Partner enablement and education for all our technology segments, including CX, managed security, mobility, and connectivity. With over 20 years of executive background in telephony, UCaaS, CCaaS and Cloud services, Kristy enables her customers to think broader and deeper as she guides them through their decision journey. Some of the biggest deals in the channel have become a reality thanks to the expertise and humble excellence Kristy brings to her client’s projects.