Pioneering the Future of Managed IT and Print Services Across Industries
In a rapidly evolving business landscape where technology has become the backbone of success, the demands for security, efficiency, and innovation are paramount. Meeting these demands is Marco Technologies. With a mission to fuel growth and efficiency across industries, Marco’s suite of services covers everything from IT to print management. In this exclusive interview, we sit down with Chris Darr, senior solutions manager – partner at Marco Technologies, to get the scoop on the company’s mission, market statistics, superpower, and the unique challenges they solve for their users. From the hottest sales opportunities to their value propositions for key decision-makers, Darr provides a comprehensive look into Marco Technologies’ world of intelligent solutions.
Q: What is your company’s mission?
A: Our mission is to help customers effectively apply technology that contributes to their success. We specialize in helping organizations with their IT, voice, print, and security needs.
Q: What is the best market stat(s) demonstrating your product’s demand?
A: According to Quorica’s 2022 Global Print Security Landscape Report, printing continues to be an essential function for 64 percent of organizations around the world. However, the report also reveals a concerning lack of confidence in print security, with only 26 percent of surveyed organizations feeling assured that their print infrastructure will remain secure.
A recent survey conducted by CompTIA sheds light on the financial benefits of engaging a Managed Service Provider (“MSP”). The results indicate that 50 percent of the companies that engaged an MSP experienced savings ranging from one to 24 percent in their annual IT costs. Furthermore, 33 percent managed to save between 25 to 49 percent, while an impressive 13 percent of companies held savings of more than 50 percent on their IT expenditures. These findings highlight the potential for significant cost reductions in IT through the strategic use of managed services, drawing a parallel with the ongoing challenges in print security.
Q: What does your company do best? What is your superpower?
A: From planning and design through installation and support, we apply our expertise to voice, data, security, and print. As one of the one of the nation’s largest independently owned managed print service providers, our national footprint affords us the opportunity to create unique SLAs for end users that are intended to achieve specific business goals. We are the largest provider of recognizable brands like Konica Minolta, Canon, HP, Lexmark, and Sharp. We’re proud to point to recognition we’ve received from influential industry trade publications, including ENX Elite Dealer, and our ranking on the Channel Futures MSP 501 List.
Q: What business challenges does your company solve for users?
A: Our Managed Print Services (“MPS”) program streamlines all the tasks of managing printers, copiers, and thermal devices. We can monitor equipment to proactively provide services and supplies through analytics and artificial intelligence built into our proprietary Marco Print Aware platform. We’ll supply any necessary equipment and manage an entire fleet, and as a result, customers experience fewer workplace disruptions. Marco also has a dedicated Software Solutions and Print Security team under our MPS practice.
With our Managed IT Services, you can give IT departments a break by leaving the security, support, day-to-day maintenance, and troubleshooting to our experts. Our security-focused service is architected on the National Institute of Standards and Technology (“NIST”) cyber security framework to provide appropriate security risk management to businesses. This means we identify risks, protect environments, detect and respond to suspicious activity, and help customers recover if needed.
Q: Who is your ideal customer? Type of business/organization?
A: For MPS, Marco serves clients ranging from a small business with one device to enterprise customer with numerous locations. Our ideal customer for managed IT services ranges from 25 to 1000 users. The top verticals we serve are healthcare, manufacturing, finance, and SLED.
Q: Who is the best “persona” to target at these companies, the key decision maker, and why do they need your solution? (i.e., what is your value proposition to this particular persona)?
A: We target key technology and compliance decision-makers, such as VP of Technology, C-Suite (CIO, CTO, CISO), VP of IT, Operations and Procurement. Our value proposition is removing the burden of managing day-to-day operations, so they can focus on key strategic initiatives.
Q: What industry/vertical represents the hottest opportunity for a sale at the moment and why?
A: It is the healthcare industry for managed print. We have a Pillar Page on our website that Speaks to MPS and healthcare needs here.
The most significant opportunity for Managed IT would be any business that deals with regulations and compliances, like HIPAA. We see significant demand in healthcare, finance, and insurance.
Q: What’s the best way for our sales partners to engage with you through Intelisys?
A: Start with our MyIntelisys Page and then reach out to partners@marconet.com.
