--- title: "Navigating VMware licensing changes – Intelisys" canonicalUrl: "https://intelisys.com/navigating-vmware-licensing-changes/" excerpt: "The recent acquisition of VMware by Broadcom, which ushered in substantial licensing changes, marks a pivotal shift in the cloud computing landscape to subscription-based licensing. Understanding how to navigate these changes and guiding your clients through them will be vital to maintaining and growing your business in this evolving market. Understanding the changes Broadcom’s $61 […]" datePublished: "2024-06-13T21:10:42-04:00" dateModified: "2026-06-17T10:14:46-04:00" --- - Navigating VMware licensing changes – Intelisys ** # Navigating VMware licensing changes * June 13, 2024 ![](https://intelisys.com/wp-content/uploads/2024/06/Navigating_VMware_licensing_changes_Header_1200x300.png) The recent acquisition of VMware by Broadcom, which ushered in substantial licensing changes, marks a pivotal shift in the cloud computing landscape to subscription-based licensing. Understanding how to navigate these changes and guiding your clients through them will be vital to maintaining and growing your business in this evolving market. ## Understanding the changes Broadcom’s $61 billion acquisition of VMware is one of the largest in tech history. With this change, VMware has shifted from a perpetual licensing model to a subscription-based model. This affects how Sales Partners will sell and support these products moving forward. As noted during our webinar linked below, “What they’ve done is essentially redone, removed their existing partner program, and developed a new partner program,” highlighting a dramatic shift in how products are sold and supported. ## Implications for your business These licensing changes mean that you need to rethink your sales strategies. The move to subscription licensing affects revenue streams and how relationships with clients are managed. These changes could be disruptive for many clients, particularly those who will have to transition to a subscription model. ## Guiding clients through changes - Educate Your Clients**: First and foremost, it’s crucial to educate your clients about what these changes mean and how they will impact their business. As VMware shifts from a RAM-based to a CPU-core-based model, explaining these differences can help clients understand their new cost structures. - **Reassess Client Needs**: Use this opportunity to help your clients reassess their cloud infrastructure needs. With changes in licensing models, some may find that their current setups are no longer cost-effective. This is an excellent time to explore hybrid solutions or cloud service providers offering more favorable terms. - **Offer New Solutions**: With the reduction of VMware product SKUs from about a thousand to just four, partners have a streamlined set of offerings to sell. This simplification can be an advantage in sales conversations. Focus on how these bundled products can meet the comprehensive needs of your clients while offering cost savings. - **Support Transition**: Support your clients through these transitions. This involves technical support and strategic planning to help them understand the long-term benefits of moving to a new model or provider. For instance, transitioning to a subscription model can offer clients more regular updates and better security, which are critical in today’s business environment. - **Leverage Partnerships**: Utilize relationships with Pinnacle and Premier VMware partners within the Intelisys portfolio to provide comprehensive solutions to your clients. These partners have deep insights and experience in navigating VMware’s ecosystem, which can be invaluable in helping your clients make informed decisions. The VMware licensing changes are both a challenge and an opportunity for you. By stepping up as knowledgeable advisors, you can help your clients navigate these changes effectively, ensuring their infrastructure continues to meet their business needs without interruption. Now is the time to engage with your clients, educate them on their options, and guide them through this significant market shift. Together, you can turn these challenges into opportunities for growth and enhanced operational efficiency. ## Looking for more information? Check out [this page in Intelisys University](https://enroll.intelisysuniversity.com/pages/85/vmware) with additional resources from our suppliers on this topic. [*PrevPreviousStrengthening cyber defenses: The critical need for effective vulnerability management](https://intelisys.com/strengthening-cyber-defenses-the-critical-need-for-effective-vulnerability-management/) [NextHarnessing Artificial Intelligence for Enhanced Customer Growth**Next](https://intelisys.com/harnessing-artificial-intelligence-for-enhanced-customer-growth/) ## Related Posts [** VIEW ALL POSTS](https://intelisys.com/follow-us/) ### [5 Insights from the Verizon Data Breach Investigations Report (DBIR)](https://intelisys.com/insights-verizon-data-breach-investigations-report/) This year’s DBIR hits at a moment of change in the larger security conversation. 2025 was all about securing network infrastructure, but despite those efforts, it’s become clear that preventing [Read More »](https://intelisys.com/insights-verizon-data-breach-investigations-report/) ### [Connectivity, Security, and AI: A Unified System for Distributed Banking](https://intelisys.com/connectivity-security-ai-banking/) The modern banking system is built on trust. When consumers deposit their money, invest in financial products, or agree to a loan, they need to know that the institution will [Read More »](https://intelisys.com/connectivity-security-ai-banking/) ### [How Banking Left the Branch — And What That Demands from Technology](https://intelisys.com/banking-demands-from-technology/) Thirty years ago, if you’d asked 100 people to describe how they did their banking, they likely would have described the same process: visiting a physical branch, speaking to tellers, [Read More »](https://intelisys.com/banking-demands-from-technology/)