Intelisys’ J.R. Cook Named to CRN “100 People You Don’t Know But Should” List

Cook Lauded as an Unsung Hero in the IT Channel
Petaluma, CA (October 3, 2016) – Intelisys, a ScanSource company and the nation’s leading Technology Services Distributor, announced that CRN®, a brand of The Channel Company, has recognized J.R. Cook, Senior Vice President, West Region, as one of 100 People You Don’t Know But Should in the IT channel for 2016.
The CRN editorial team, assessing feedback from solution providers and other industry executives, compiles this annual list to celebrate under-the-radar channel management team members from the industry’s top vendors and distributors. Those selected have worked tirelessly to create, promote and manage programs and policies that support and advance the IT channel.
J.R. Cook was recently named Senior Vice President, West Region, for Intelisys. Cook has formerly served as Channel Chief for EarthLink Business and New Edge Networks, and held the role of Vice President for TelePacific Communications, prior to joining Intelisys. In 2014, Cook signed on with Intelisys as Senior Vice President, Business Development, bringing a wealth of experience leading both regional and national programs, as well as a deep understanding of strategic channel enablement, to his role with the company. His many successes in this role led to him being tapped by Intelisys President Jay Bradley to lead the West Region in his current role.
“J.R. Cook has an exceptional reputation among those who know him in the channel, and there isn’t a more well deserving person to be named to CRN’s 2016 list of 100 People You Don’t Know But Should list,” said Jay Bradley, Intelisys President. “As the driving force behind several successful major Intelisys initiatives, J.R. is known as an enthusiastic leader and is deeply appreciated by those who work closely with him. We are very pleased that J.R.’s dedication to leading our Sales Partners to new levels of achievement and success has been recognized.”
Cook has delivered exceptional results for Intelisys on several key projects and programs, including the company’s international expansion. In his new role as Senior Vice President, West Region, J.R. Cook currently leads the strategic business development functions for the company, providing an exceptional standard of support, and demonstrating an inherent commitment to enabling Sales Partners in the West Region to capitalize on real convergence between the IT and telecom channels.
“There are a number of people who work behind the scenes in the channel whose efforts do not often receive widespread attention, although they truly help to hold up the entire industry and make it the thriving, smoothly functioning ecosystem that it is,” said Robert Faletra, CEO of The Channel Company. “We are pleased to shine a spotlight on these individuals with CRN’s 2016 list of 100 People You Don’t Know But Should list and to honor their important work, which quietly underpins the infrastructure of the IT channel and allows the community to advance as a whole.”
“It’s an honor to be recognized by CRN, and a real motivator to me as I strive to exceed the expectations of my colleagues, our Supplier Partners, and, most importantly, the Intelisys Sales Partner community,” said Cook.
The 2016 list of 100 People You Don’t Know But Should will be featured in the October issue of CRN and can be viewed online at
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About Intelisys
Intelisys, a ScanSource company, is the nation’s leading Technology Services Distributor of business communications services, including voice, data, access, cable, collaboration, wireless and cloud. Intelisys is dedicated to one thing – serving the needs and accelerating the success of the industry’s top producing telecom sales agents, IT Solution Providers, VARs, MSPs and integrators, as they leverage the power of recurring revenue in their businesses.
Today Intelisys is leading the way as its Sales Partners make the pivot and experience the shift away from traditional telco services into a new era of cloud-based solutions. Under contract with more than 130 of the world’s leading telecom carriers, cloud services providers and technology partners, Intelisys delivers the services end users demand exclusively through a network of Sales Partners, supporting those Sales Partners via the most exceptional back office support team ever assembled in the channel. To learn more, visit or talk to Intelisys at 800-615-8330.
Intelisys was acquired by ScanSource, a leading global provider of technology products and solutions, in August of 2016.
About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.
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Intelisys Contact:
Jessica Maria
Marketing Communications Manager, Intelisys
(707) 596-5183
The Channel Company Contact:
Melanie Turpin
The Channel Company
(508) 416-1195