It’s easy to tell you about the importance of a marketing strategy and point out what you aren’t doing.
It’s hard to actually show you how to do it.
That’s why we created a first-of-its-kind training experience for the channel: Pre AMP.
Over the next couple of months, you will begin to hear and see us talking about Pre AMP, an exclusive event experience intended to educate and inspire #IntelisysNation on the topic of marketing.
It’s unique to the channel. There isn’t a TSD out there that is putting an emphasis on marketing activities. But we’re used to peeking around corners and spotting what’s next….and trust us, a digital marketing strategy is quickly evolving to become a need to have instead of a nice to have.
Why “Pre AMP?”
Humor us, we’re in the marketing business after all.
A “preamplifier” is also known as a “preamp.” It’s an electronic amplifier that converts a weak electrical signal into an output signal strong enough to be noise-tolerant and strong enough for further processing, or for sending to a power amplifier and a loudspeaker.
Without a preamp the final signal would be noisy or distorted.
No, we’re not adding music production equipment to our line card. We’re using the tool to create an analogy that explains how digital marketing can have a significant impact on your business.
Oh, and it just happens to align nicely with our AMP’d brand of events.
Pre AMP is a half day marketing immersion experience designed to teach #IntelisysNation how to set your marketing goals, build on marketing fundamentals and learn how to use the resources that we’ve made available.
The Digital Marketing Imperative
The traditional channel marketing activities of the past that drove conversion rates and leads isn’t good enough in today’s digital environment, which is influenced by digital natives. With over 65 percent of sales and marketing touchpoints taking place digitally first, and 71 percent of buyers reaching vendor selection after that digital journey and experience, staying in front of current and new customers is more important than ever to continue to be competitive.
What’s needed now is a marketing strategy that matches up with this shift in order to drive new leads and business scalability.
It’s one of a few reasons why we created the marketing automation component to Intelisys University (“iU”). The digital marketing and sales enablement tools were created to help you amplify your brand, generate new leads and track customer engagement. Ready-made agnostic and supplier provided campaign playbooks have make it easy to prospect to new or existing customers.
Many of you are already using these assets to establish and reinforce your trusted advisor position with your customers and prospects.
Sure, they know you and they see you as a thought leader. But being loud doesn’t carry as much weight as being insightful. Remember: without a preamp the final signal would be noisy or distorted. Are you converting this awareness activity to actual lead generation?
Pre AMP Newport Beach
In our conversations with you, lead generation is consistently identified as the number one priority for your business. We see it as the fuel that will drive the channel for the next 10 to 20 years.
Pre AMP attendees will receive training that teaches them the importance of marketing, how to generate leads, methods for personal branding, and how to build a marketing strategy. They will leave with an action plan for growing their prospect list, earning new opportunities, building their personal brands and pursuing new markets.
The agenda will focus on a mix of theory and best practices for brand development, demand generation and lead conversion.
Who Is Invited to Attend?
We are inviting owner operators that want to grow their prospect list, earn new opportunities, build a personal brand in their marketplace and identify new strategic markets. We’ve got an internal term for this – “the advanced beginner.”
These candidates are active on social media, they have a basic understanding of personal branding and content strategy, they might have a referral model or even a CRM tool and chances are good they have a dedicated marketing point of contact.
Note we’re limiting the number of participants to maintain a classroom environment. This will afford us the opportunity to break from lectures to small working groups.
Interested? Space is limited, so please reach out to your BDM today if you are interested in attending.
Can’t attend? Don’t worry, we are planning to extend this concept to additional markets across the U.S.
Saying all that. This type of event is a first of its kind. We openly expect to be surprised and learn things we weren’t expecting. We don’t pretend to know all the answers. But we believe in the exercise and that’s why we’re putting in the time and resources to make it possible for you.
